Enterprise publishing infrastructure for growing media groups
Guty gives publishing groups, media networks, and content-driven organizations a single platform to run subscriptions, advertising, and audience growth across every site they own — with the reliability and depth a growing publishing business actually needs.
News
Flagship daily
Local
Community titles
Email
Newsletters
Creators
Creator sites
Verticals
Recipes & games
Media
Podcast & video
Guty control plane
One organization
Readers
One identity
Revenue
One revenue ledger
Operations
One dashboard
- Subscriptions
- Advertising
- Audience growth
- Syndication
- AI licensing
- Commerce
Built for organizations managing 5 to 500 sites.
The problem
Six vendors. Six logins. Six data silos — for one publishing business.
Running a modern publishing business today means stitching together a paywall vendor, a newsletter platform, an ad server, an affiliate network, a video tool, and the CMS itself — six contracts, six dashboards, and six versions of the truth about who your readers are.
None of these tools talk to each other. A reader who subscribes on one site is a stranger on the next. Revenue reporting lives in six places, none of them agreeing. And every new site in your organization means starting the whole stack over again, from scratch.
Guty replaces the stack with a single control plane — one identity, one revenue ledger, one place to run every property you own.
One reader, six records
Login 1 of 6
Paywall vendor
reader_8f21
Login 2 of 6
Newsletter platform
sub-40913
Login 3 of 6
Ad server
uid=7c3e9a
Login 4 of 6
Affiliate network
clk_22b0
Login 5 of 6
Video tool
viewer#5518
Login 6 of 6
CMS
user/1187
Guty — one login, one reader, every property
The platform
Everything a publishing organization needs to run. Nothing it doesn't.
- 01
Audience Growth
Turn anonymous visitors into a subscriber list you own.
- Capture email at every touchpoint, learn what each reader actually reads, and send newsletters timed to when they're most likely to open — not a fixed daily blast.
- Share-to-unlock referral loops turn your best readers into an acquisition channel.
- 02
Metered Access & Subscriptions
Stop losing 95% of visitors to a hard “pay or leave” wall.
- Set granular meters by content type, audience segment, or engagement level.
- Offer a third path beyond subscribe-or-bounce: a short, verified video ad unlocks the article, recovering revenue from readers who'll never convert to a subscription.
- As loyalty builds, upsell into bundles — games, recipes, premium analysis — without re-platforming.
- 03
AI-Assisted Multiformat Publishing
One article in, five formats out.
- Automatically adapt long-form editorial into short audio, video, and social-ready clips — preserving the original reporting while meeting readers where they actually spend attention.
- No separate production team or tool required.
- 04
Retail Media & Editorial Commerce
Turn editorial trust into a revenue line, transparently.
- Recommend relevant products inside editorial content with clear commercial labeling.
- Built-in affiliate infrastructure and direct advertiser placements, without compromising reader trust or editorial independence.
- 05
AI Licensing & Bot Traffic Control
Get paid when AI reads your content too.
- See exactly how much of your traffic is AI crawlers, not readers — then decide: block it, or charge for it.
- Meter and license access for summarization and citation use, turning an invisible cost center into a new revenue line.
- 06
Network Syndication
Every site in your organization, working together.
- Share content, audience segments, and cross-promotion across every property in your organization from one dashboard.
- What used to require a manual content-sharing agreement now happens in a few clicks.
Solutions
Built for organizations, not single sites.
Local & Regional Publishing Groups
Run every title in your group — from a flagship daily to a dozen community sites — on shared infrastructure, with local editorial control and networkwide reporting.
Creator & Influencer Networks
Give every creator in your network their own branded site and subscriber base, while you manage billing, ad sales, and cross-promotion centrally.
Academic & Institutional Publishers
Distribute research, courses, and technical content under one institutional umbrella, with granular access control by program, department, or membership tier.
Retail & E-Commerce Media Arms
Stand up a content and retail media operation without building a publishing stack from zero — commerce and editorial in one platform.
Trust & compliance
Your data. Your readers. Your ownership.
Data portability
Export your full audience, content, and revenue history at any time; no lock-in.
Privacy by design
Built-in consent management, configurable for regional requirements as your organization expands.
Reliability
A publishing core built for high-traffic, breaking-news-scale demand, not a hobbyist stack.
Granular permissions
Role-based access across every site and team in your organization, so editorial, sales, and engineering never share one login.
Guty is built to be the last publishing platform your organization needs to migrate to.
See what running your whole organization on one platform actually looks like.
A 30-minute walkthrough, scoped to your properties and your current stack.
Book a DemoFAQ
Frequently asked questions
We already have a CMS. Do we need to migrate everything at once?
No. Organizations typically onboard one site first, prove the model, then bring the rest of the network over on their own timeline.
Can we keep our existing ad server or affiliate network?
Yes. The platform is built to sit alongside existing ad and affiliate infrastructure, not force a rip-and-replace — you adopt the pieces that add value first.
What happens to our reader data if we ever leave?
Your audience, content, and revenue history are yours. Full export is available at any time, in standard formats.
How does billing work across multiple sites?
One organization, one consolidated view of subscriptions and revenue across every site — with the option to keep site-level P&L visibility for local teams.
Do you support regional compliance requirements (LGPD, GDPR)?
Yes, consent and data-handling controls are configurable by region as your organization operates across markets.
How is this different from a subscription or paywall vendor we could bolt on instead?
A point solution adds one capability to your existing stack. Guty replaces the stack itself with one identity layer, one revenue ledger, and one dashboard across every property in your organization — including capabilities, like network syndication and AI licensing, that a single-site tool structurally can't offer.
What does onboarding actually involve?
Covered on the demo call, scoped to your current stack and number of properties.
Is pricing per site or per organization?
Covered on the demo call — it depends on your number of properties and audience size.