The audience and revenue platform for local and independent publishers
Guty helps small and mid-sized publishers, creators, and academic institutions build direct relationships with their readers and grow revenue from subscriptions, advertising, newsletters, and commerce — so they depend less on Google and social platforms.
News
Local news site
Email
Newsletters
Media
Podcasts & clips
Creators
Premium tutorials
Academic
Course materials
Commerce
Product picks
Guty control plane
One platform
Readers
Direct relationships
Revenue
Diversified streams
Operations
One dashboard
- Newsletters
- Referrals
- Metered paywall
- Subscriptions
- Advertising
- Retail media
- Multiformat
- Content licensing
Built on 15+ years in publishing technology and AdTech, with 300+ clients served.
The problem
Publishers built the audience. Platforms took the relationship.
U.S. digital advertising grew to $258.6 billion in 2024, according to IAB and PwC — yet traditional publishers aren't sharing in that growth. Social platforms, where a growing share of readers now get their news, distribute less journalism every year. And Google's AI Overviews answer readers' questions on the search page itself: publisher traffic fell by up to 25% within eight weeks of their rollout, according to Digital Content Next.
The cost is already visible: 130 U.S. print newspapers closed in 2024 — about 2.5 every week, according to Northwestern University's Medill School of Journalism. The publishers still standing fight back with a patchwork of paywall, newsletter, ad, and affiliate tools that don't talk to each other, and a reader who subscribes in one is a stranger in the next.
Guty gives publishers the relationship back — one reader identity, every revenue stream, and a direct line to the audience they earned.
One reader, six records
Login 1 of 6
Paywall vendor
reader_8f21
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Newsletter platform
sub-40913
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Ad server
uid=7c3e9a
Login 4 of 6
Affiliate network
clk_22b0
Login 5 of 6
Video tool
viewer#5518
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CMS
user/1187
Guty — one reader, one relationship, every revenue stream
The platform
Everything a publisher needs to own its audience and diversify revenue.
- 01
Newsletters, Acquisition & Referrals
Build a direct relationship no algorithm can take away.
- Capture email at every touchpoint, learn what each reader actually reads, and send personalized newsletters timed to when they're most likely to open — bringing them back without a platform in the middle.
- Referral programs reward readers who share your content with exclusive content and other benefits, turning your best readers into an acquisition channel.
- 02
Metered Paywall & Subscription Bundles
Build loyalty first. Sell subscriptions second.
- Granular meters by content type, audience segment, or engagement level tell casual visitors apart from frequent readers.
- Instead of a hard “pay or leave” wall, readers can unlock content by watching a short video ad in full — verified, premium inventory that advertisers value.
- As readers become loyal, offer subscription bundles — games, recipes, technical analysis, and more — without re-platforming.
- 03
AI-Assisted Multiformat Publishing
Your reporting, in every format your audience prefers.
- Automatically adapt original articles into short audio, video, and social-ready formats — meeting readers where they spend their attention and creating new engagement and advertising opportunities.
- Human reporting stays at the center; AI handles the adaptation. No separate production team required.
- 04
Retail Media & Editorial Commerce
Turn editorial trust into a revenue line, transparently.
- Recommend relevant products inside editorial content, with commercial material clearly labeled.
- Affiliate partnerships, direct advertiser placements, and other revenue sources, without compromising reader trust or editorial independence.
- 05
Advertising Monetization
More revenue from every page view.
- Programmatic and direct ad management tuned for yield, page speed, and reader experience — built on 15+ years of publisher AdTech.
- Smaller publishers can start on a revenue-share plan, so Guty earns only when your ad revenue does.
- 06
Content Licensing & AI Bot Control
Get paid when AI reads your content too.
- See exactly how much of your traffic is AI crawlers, not readers — then decide: block it, or charge for it.
- Meter and license access for summarization and citation use, turning an invisible cost center into a new revenue line.
Solutions
Built for publishers of every size — starting with local news.
Local & Regional Publishers
Our first priority. Give your newsroom the audience and revenue tools large publishers take for granted — newsletters, metered access, subscriptions, and ad monetization — at a price a small team can afford, so local coverage stays sustainable.
Content Creators & Influencers
Turn a loyal following into a business you own. Sell subscription packages for advanced tutorials and specialized content, and reach your audience directly instead of through a platform's algorithm.
Academic Institutions
Distribute advanced technical, scientific, and business educational materials to your community, with access control by program, department, or membership tier.
E-Commerce & Retail Media
Use commercial content and affiliate marketing to sell products and build a retail media network — commerce and editorial on one platform, without building a publishing stack from zero.
Trust & compliance
Your data. Your readers. Your ownership.
Data portability
Export your full audience, content, and revenue history at any time; no lock-in.
Privacy by design
Built-in consent management, configurable for U.S. state privacy laws and international regulations such as GDPR and LGPD.
Reliability
A cloud publishing core built for breaking-news traffic spikes, so your biggest story is never the one that takes your site down.
Granular permissions
Role-based access for every person and team, so editorial, sales, and engineering each get exactly the access they need.
Sustainable publishers keep communities informed. Guty exists to help them stay in business.
Who we are
A team that has spent 15 years helping publishers grow.
Guty is built by a team with more than 15 years in digital publishing technology and AdTech. Our work began inside a newsroom, leading a regional newspaper in southern Brazil from print to digital. The relaunched portal reached about three million monthly unique visitors in its first year, and the CMS we built was later adopted by 12 other newspapers.
We went on to build a monetization platform for publishers, behind results like a 700% increase in advertising revenue for a radio station in Curitiba (2017–2020) and 508% for a Brazilian accounting news portal (2019–2022) and becaming the first Brazilian company designated a Google Certified Publishing Partner.
Now we're bringing that experience to publishers around the globe.
15+
years in digital publishing technology and AdTech
300+
publishing clients served
700%
ad revenue growth for a Curitiba radio station, 2017–2020
1st
Brazilian Google Certified Publishing Partner
See how Guty can help your publication own its audience and grow revenue.
A 30-minute walkthrough, scoped to your site, your audience, and your current tools.
Book a DemoFAQ
Frequently asked questions
Do we have to replace our CMS?
No. Guty works alongside your existing site and CMS. Most publishers start with one module — usually newsletters or the metered paywall — and add more as each one proves itself.
We're a small newsroom. Is Guty built for us?
Yes. Local and regional publishers are who we're building for first. Pricing scales with your traffic, and smaller publishers can choose a revenue-share plan instead of a monthly fee.
How does Guty reduce our dependence on Google and social media?
By moving your readers onto channels you own — newsletters, registrations, and subscriptions. Every reader who signs up is someone you can reach directly, whatever the next algorithm change or AI summary does to your traffic.
Can we keep our existing ad server or affiliate network?
Yes. The platform is built to sit alongside existing ad and affiliate infrastructure, not force a rip-and-replace — you adopt the pieces that add value first.
What happens to our reader data if we ever leave?
Your audience, content, and revenue history are yours. Full export is available at any time, in standard formats.
Do you support privacy regulations (CCPA, GDPR, LGPD)?
Yes. Consent and data-handling controls are configurable by region, for U.S. state privacy laws and international regulations alike.
How is this different from a subscription or paywall vendor we could bolt on instead?
A point solution adds one capability to your existing stack. Guty brings audience growth, subscriptions, advertising, and commerce together around one reader identity and one dashboard — including capabilities, like multiformat publishing and AI content licensing, that a single-purpose tool doesn't offer.
What does onboarding actually involve?
Covered on the demo call, scoped to your current site and tools.
How is Guty priced?
Monthly plans scale with your traffic and the modules you use, starting at around $100 a month for smaller publishers and going up to enterprise plans. Smaller publishers can also choose a revenue share on advertising revenue instead of a monthly fee.